Why AI Search Traffic Converts At 4.4x Of Organic
The visitor arriving from ChatGPT has already done their research. They convert at 4.4x the rate of organic search visitors. Most brands are still optimizing for the search visitor.
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3 pieces in this category
Google's New Search Hires An Agent
Google just shipped its biggest Search upgrade in over 25 years. AI Mode crossed a billion monthly users, and Search itself became an agent that runs 24/7 on the buyer's behalf. The source pool the agent draws from is the new SERP.
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Stop Counting Keywords, Start Counting Citations
The reporting most agencies hand you is built around a metric the buyer no longer trusts. Citations are the metric that pays. Here is how we count them, and what good looks like.
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