Why AI Search Traffic Converts At 4.4x Of Organic
The visitor arriving from ChatGPT has already done their research. They convert at 4.4x the rate of organic search visitors. Most brands are still optimizing for the search visitor.
Read the pieceFound across Google and the AI platforms. Schema-tight pages, answer-first copy, citation-grade content.
The visitor arriving from ChatGPT has already done their research. They convert at 4.4x the rate of organic search visitors. Most brands are still optimizing for the search visitor.
Read the pieceGoogle just shipped its biggest Search upgrade in over 25 years. AI Mode crossed a billion monthly users, and Search itself became an agent that runs 24/7 on the buyer's behalf. The source pool the agent draws from is the new SERP.
Read the pieceThe reporting most agencies hand you is built around a metric the buyer no longer trusts. Citations are the metric that pays. Here is how we count them, and what good looks like.
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