Map pack tracking at the neighborhood level.
Rank monitored across hundreds of grid points around each truck base, not at the city centroid. Movement visible by zip code, scored continuously through the same dashboard as our AI visibility audit.
AI Marketing & Automation for Plumbers.
AI marketing and automation for plumbers, built for the midnight panic call and dispatch under pressure. Rhetor builds the map-pack visibility, the AI voice agent for after-hours, and the dispatch routing that beats the competition to the call.
How Plumbing Marketing Books The Emergency Call.
A plumbing company lives or dies by the map pack. When pipes burst at 11 PM, the buyer types "plumber near me" and clicks the first three results. Everything past slot three is invisible. We build for those three slots.
Visibility alone is not enough. The map pack gets the click. The next thirty seconds decide whether the job books. A voicemail at midnight is a job lost; a five-minute callback is a job confirmed. We deploy an AI voice agent that takes the call when no one else can.
Lead handling is its own discipline. Qualifying for residential versus commercial, emergency versus scheduled, in-area versus out-of-area. The agent runs through every gate before the booking lands on your dispatch screen.
The full system spans local SEO, citation accuracy, your Google Business Profile, an AI-optimized site, the voice and chat agents, and the dispatch handoff. Each component fails on its own. Stacked together, they run a plumbing operation.
Inside Our Plumbing Engagements.
24/7 voice agent with emergency routing.
One agent across voice, web chat, and SMS. Qualifies the caller, books standard work into your scheduler, escalates true emergencies to on-call dispatch within seconds. The math behind the payback is documented in a worked Phoenix plumbing case study.
Google Business Profile and citation work, weekly.
We work your Google Business Profile every week. Posts, photos, services, attributes, review responses. Citations cleaned up across the 30 directories AI platforms actually read for plumbing (Plumbing & Mechanical, PHCP Pros, and the regional trade directories that show up for "[your city] plumber" searches). Long-form pages on the queries that produce real jobs (water heater replacement, slab leak detection, sewer scoping, repipe quotes) written by our editorial content team.
AI-optimized website tied to your scheduler.
A static-served site with green Core Web Vitals, live chat, and conversion forms that book straight into your dispatch software, whether that's ServiceTitan, Housecall Pro, Jobber, FieldEdge, or a custom system your office runs. Built around the queries your buyers type when they need work ("emergency plumber [city]," "water heater replacement [zip]," "no hot water near me"). If you operate across multiple states, we run national SEO too.
How Our Plumbing Engagements Run.
We audit your current visibility and intake against the work that actually books across emergency, scheduled, and commercial. Then we ship the visibility stack and the voice agent, integrated with your existing dispatch software. The system gets tuned over the first quarter against the leads it actually books, not against generic SEO scorecards.
Common Questions.
How fast do leads start arriving?
Map pack work shows movement in a couple of months. The voice agent and website capture every inbound from day one, including the calls that were going to voicemail before.
What if we already have a website?
We audit it. In most cases a rebuild is faster than retrofitting the AI visibility work. The audit runs inside Lighthouse Local with point-impact on every fix.
Can the voice agent dispatch to specific techs?
Yes. Routing rules built around your team's skills, service areas, and on-call schedule. Emergencies escalate to on-call inside seconds. Routine bookings go straight to your scheduler.
Do you work with multi-location plumbing companies?
Yes. Each of your locations gets its own Google Business Profile, its own neighborhood-level rank tracking, and its own review acquisition. Your dashboard rolls up performance across all locations so you can see which markets are pulling weight and which need more work next quarter.
What does pricing look like?
A build fee for the initial setup plus a monthly retainer. Retainer scales with location count and channel coverage, not with lead volume.
Let's talk.
Tell us where your business is stuck and we'll walk through how we'd run it. Marketing that gets you found across Google and every AI platform, agents that handle your inbound and follow-up, and engineering when your business needs custom AI built around how it actually runs.