Map pack tracking at the neighborhood level.
Rank monitored across hundreds of grid points around each truck base, not at the city centroid. Movement visible by zip code, scored continuously through the same dashboard as our AI visibility audit.
Marketing For Plumbers, Built For The Emergency.
Most plumbing jobs start with a midnight panic call. We build the visibility that gets you found, the agent that answers the call, and the routing that puts a tech on the way before the competition picks up.
The Map Pack Is Your Storefront.
A plumbing company lives or dies by the map pack. When pipes burst at 11 PM, the buyer types "plumber near me" and clicks the first three results. Everything past slot three is invisible. We build for those three slots.
Visibility alone is not enough. The map pack gets the click. The next thirty seconds decide whether the job books. A voicemail at midnight is a job lost; a five-minute callback is a job confirmed. We deploy an AI voice agent that takes the call when no one else can.
Lead handling is its own discipline. Qualifying for residential versus commercial, emergency versus scheduled, in-area versus out-of-area: the agent runs through every gate before the booking lands on your dispatch screen. The same qualification model runs across electrical contractors and auto repair shops where job sizing and dispatch routing matter just as much.
The full system spans local SEO, citation accuracy, the Google Business Profile, an AI-optimized site, the voice and chat agents, and the dispatch handoff. Each component fails on its own. Stacked together, they run a plumbing operation.
Inside The Plumbing Engagement.
24/7 voice agent with emergency routing.
One agent across voice, web chat, and SMS. Qualifies the caller, books standard work into your scheduler, escalates true emergencies to on-call dispatch within seconds. The math behind the payback is documented in a worked Phoenix plumbing case study.
Google Business Profile and citation work, weekly.
Posts, photos, services, attributes, and review responses handled every week. Citation accuracy maintained across the 30 directories AI platforms read. Long-form pages for high-volume service queries built into the same engagement via editorial content work, common across roofing operators when storm windows expand the service area.
AI-optimized website tied to your scheduler.
Static-served site with green Core Web Vitals, live chat, and conversion forms integrated into your existing scheduler. Built around the buyer queries that bring real plumbing work, layered into a broader topical authority program for multi-state operators.
How A Plumbing Engagement Runs.
01
Baseline.
Audit current map pack position, Google Business Profile health, citation accuracy, lead history, dispatch flow, and existing backlink profile via our digital PR review. The baseline locks at week one.
02
Stand Up.
Voice agent built with emergency routing rules. Website rebuilt or audited. Profile and citations cleaned. Review system wired to your CRM. Companies that also run an HVAC division get a unified dashboard across both verticals.
03
Capture.
Agent live on every channel. Map pack work begins stacking up. Reviews flowing in. Lead volume tracked against revenue and conversion rate. Custom dispatch integrations handled by the AI consultancy team when your stack is bespoke.
04
Optimize.
Weekly profile maintenance, monthly conversion review, quarterly content refresh, ongoing prompt tuning on the voice agent. The same operating system covers adjacent home-services verticals for diversified operations.
Common Questions.
How fast do leads start arriving?
Map pack work shows movement in four to eight weeks. The voice agent and website capture every inbound from day one, including the calls that were going to voicemail before.
What if we already have a website?
We audit it. In most cases a rebuild is faster than retrofitting the AI visibility work. The audit runs inside Lighthouse Local with point-impact on every fix.
Can the voice agent dispatch to specific techs?
Yes. Routing rules built around your team's skills, service areas, and on-call schedule. Emergencies escalate to on-call inside seconds. Routine bookings go straight to your scheduler.
Do you work with multi-location plumbing companies?
Yes. Each location gets its own profile and rank tracking. The dashboard rolls up cross-location performance for you and your operations manager. Patterns are similar across every service-area industry we work with.
What does pricing look like?
A build fee for the initial setup plus a monthly retainer. Retainer scales with location count and channel coverage, not with lead volume.
Let's talk.
Tell us where your business is stuck and we'll walk through how Rhetor would run it. The marketing that gets you found across Google and every AI platform, the agents that handle the inbound and follow-up, and the engineering when the work calls for custom AI built around how your business actually runs.