Free AI Visibility Audit for Small Business.

Lighthouse Local, by Rhetor, scores how visible your site is across the six AI platforms that increasingly mediate buyer discovery, then surfaces the highest-impact fixes in a ranked plan. Always free.

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Scored Across Six Platforms.

AI search is not one engine. It is six. ChatGPT, Claude, Gemini, Perplexity, Google AI, and Copilot. A site that wins on one of them can lose badly on the others, because each platform reads source material differently. Rhetor scores all six on the same audit.

Lighthouse Local, the AI visibility platform Rhetor built and operates, runs 46 signals across the six platforms and surfaces every failing signal as a ranked fix list, ordered by point impact. The signals cover schema, entity mapping, content structure, citation profile, technical foundations, and AI-specific markup, calibrated to industries from plumbing to HVAC where local-pack rank stacks with AI citation rate.

The audit is always free. No credit card, no signup. The headline score and full ranked fix list load at lighthouselocal.ai in under 60 seconds.

Run it yourself in the dashboard and ship the fixes with your own team. Or hand the execution to our team and we ship the ranked plan inside an engagement, usually paired with editorial content or an AI-optimized site rebuild. The audit is the same either way.

Lighthouse Local.

Every SMB is one ChatGPT search away from realizing their site is invisible in AI. Submit a URL to see how AI sees your business, and the fix list that gets you cited.

Open Lighthouse Local
Lighthouse Local.
D
▲ +9 pts vs. industry avg
  • Critical fixes 3
  • Important 7
  • Quick wins 12
AI Visibility Score: 36 / 100
5 schemas missing +45 pts to gain
SEO Score: 92 / 100
Image alt coverage 72% +8 pts to gain
Performance Score: 63 / 100
LCP 9.0s, TBT 347ms +25 pts to gain
Content Score: 59 / 100
FAQ section missing +15 pts to gain
Technical Score: 76 / 100
OG tags and robots meta need work +10 pts to gain
Trust & Authority Score: 31 / 100
No reviews surfaced +30 pts to gain

What The Audit Returns.

46 signals scored across 6 AI platforms.

Schema, entity mapping, content structure, citation profile, technical foundations, and AI-specific markup, scored separately for each platform so the differences are visible. The citation profile signal feeds directly into our digital PR program when the audit triggers a follow-on engagement.

Every failing signal ranked by point impact and ordered for implementation.

Every fix comes with a point-impact estimate, an implementation difficulty rating, and a recommended sequence. Fixes that involve national SEO work typically rank higher than schema-only fixes because they take longer to compound.

Self-serve in the dashboard, or handed back to our team.

Implement the fix list with your own developers and watch the score move inside the dashboard. Or transition the audit into a paid engagement and have our team ship the work, often alongside our local SEO program when you have a service area.

Free initial audit, 60-second turnaround, no credit card.

Submit a URL, get the headline score and the full ranked fix list in under a minute. No signup, no payment information collected at any point.

How Our Audits Run.

01

Submit.

Paste a URL into Lighthouse Local. The audit fetches the page, the schema, the citation profile across the six AI platforms, and the technical foundations. Under 60 seconds.

02

Score.

The 46 signals get scored across the six platforms. The headline score is visible immediately. The full breakdown by signal and by platform is available in the dashboard, sequenced against the specific fixes that move citation rate for regulated industries like law firms.

03

Plan.

The ranked fix list is surfaced in order of point impact, with implementation difficulty noted on each. The plan is downloadable and shareable inside the dashboard. Fixes that require new editorial work are flagged separately, with industry-specific patterns we deploy across medical and dental practices and other compliance-sensitive operators.

04

Ship.

Implement the fixes with your own team, watch the score move, or transition the audit into a paid engagement. Most clients pair the audit with AI agents on inbound so the lift in visibility actually converts.

Common Questions.

Is it actually free?

Yes. The audit and the dashboard are free forever. No credit card, no signup, no trial expiry, no rate limits on the headline score. Run as many audits as you want.

How accurate is the AI-platform scoring?

The signals are derived from public documentation, observed citation behavior, and direct testing against each platform. The platforms move; the scoring model updates monthly.

Do I need an account or signup to use the dashboard?

No. The audit and the dashboard are open to anyone. Many users run audits for years without becoming clients.

Does Lighthouse Local work for any industry?

Yes. The signal set is industry-agnostic. AI platforms read every site through the same structural lens regardless of industry. Industry-specific patterns are documented across every industry we serve.

Can agencies white-label the audit?

Yes. Our agency white-label program covers the audit, the dashboard, and the report. Your brand, your domain, your client billing.

Let's talk.

Tell us where your business is stuck and we'll walk through how we'd run it. Marketing that gets you found across Google and every AI platform, agents that handle your inbound and follow-up, and engineering when your business needs custom AI built around how it actually runs.

Book a strategy call Run the free audit first