Free AI Visibility Audits.

Lighthouse Local, by Rhetor, scores how visible your site is across the six AI platforms that increasingly mediate buyer discovery, then surfaces the highest-impact fixes in a ranked plan. Always free.

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Scored Across Six Platforms.

AI search is not one engine. It is six: ChatGPT, Claude, Gemini, Perplexity, Google AI, and Copilot. A site that wins on one of them can lose badly on the others, because each platform reads source material differently. We score all six on the same audit.

Lighthouse Local, the AI visibility platform Rhetor built and operates, runs 46 signals across the six platforms and surfaces the 22 highest-impact fixes ranked by point value. The signals cover schema, entity mapping, content structure, citation profile, technical foundations, and AI-specific markup, calibrated to verticals from plumbing to HVAC where local-pack rank stacks with AI citation rate.

The audit is always free. No credit card. The headline score loads immediately. The full ranked fix list at lighthouselocal.ai is gated behind a free signup so the dashboard has somewhere to save the work over time.

Run it yourself in the dashboard and ship the fixes with your own team. Or hand the execution to the Rhetor team and we ship the ranked plan inside an engagement, usually paired with editorial content or an AI-optimized site rebuild. The audit is the same either way.

Lighthouse Local.

The audit runs in under 60 seconds. No credit card, no account required for the headline score. Submit a URL and see what the six AI platforms see when they read your site.

Open Lighthouse Local
Lighthouse Local.
D
▲ +9 pts vs. industry avg
  • Critical fixes 3
  • Important 7
  • Quick wins 12
AI Visibility Score: 36 / 100
5 schemas missing +45 pts to gain
SEO Score: 92 / 100
Image alt coverage 72% +8 pts to gain
Performance Score: 63 / 100
LCP 9.0s, TBT 347ms +25 pts to gain
Content Score: 59 / 100
FAQ section missing +15 pts to gain
Technical Score: 76 / 100
OG tags and robots meta need work +10 pts to gain
Trust & Authority Score: 31 / 100
No reviews surfaced +30 pts to gain

What The Audit Returns.

46 signals scored across 6 AI platforms.

Schema, entity mapping, content structure, citation profile, technical foundations, and AI-specific markup, scored separately for each platform so the differences are visible. The citation profile signal feeds directly into the digital PR program on retainer clients.

22 fixes ranked by point impact and ordered for implementation.

Every fix comes with a point-impact estimate, an implementation difficulty rating, and a recommended sequence. Fixes that involve topical authority work typically rank higher than schema-only fixes because they take longer to compound.

Self-serve in the dashboard, or handed back to our team.

Implement the fix list with your own developers and watch the score move inside the dashboard. Or transition the audit into a Rhetor engagement and have our team ship the work, often alongside a local SEO program when you have a service area.

Free initial audit, 58-second turnaround, no credit card.

Submit a URL, get the headline score in under a minute. The full fix list is available behind a free account signup. No payment information collected at any point.

How An Audit Runs.

01

Submit.

Paste a URL into Lighthouse Local. The audit fetches the page, the schema, the citation profile across the six AI platforms, and the technical foundations. About 58 seconds.

02

Score.

The 46 signals get scored across the six platforms. The headline score is visible immediately. The full breakdown by signal and by platform is available in the dashboard, sequenced against the specific fixes that move citation rate for regulated verticals like law firms.

03

Plan.

The 22 ranked fixes are surfaced in order of point impact, with implementation difficulty noted on each. The plan is downloadable and shareable inside the dashboard. Fixes that require new editorial work are flagged separately, with vertical-specific patterns we deploy across medical and dental practices and other compliance-sensitive operators.

04

Ship.

Implement the fixes with your own team, watch the score move, or transition the audit into a Rhetor engagement. Most clients pair the audit with AI agents on inbound so the lift in visibility actually converts.

Common Questions.

Is it actually free?

Yes. The audit and the dashboard are free forever. No credit card, no trial expiry, no rate limits on the headline score. Free accounts run unlimited audits.

How accurate is the AI-platform scoring?

The signals are derived from public documentation, observed citation behavior, and direct testing against each platform. The platforms move; the scoring model updates monthly.

Do I need a Rhetor account to use the dashboard?

A free Lighthouse Local account, yes. It is separate from any commercial engagement with Rhetor. Many users run audits for years without becoming clients.

Does Lighthouse Local work for any industry?

Yes. The signal set is industry-agnostic. AI platforms read every site through the same structural lens regardless of vertical. Vertical-specific patterns are documented across the full set of verticals we serve.

Can agencies white-label the audit?

Yes. The agency white-label tier covers the audit, the dashboard, and the report. Your brand, your domain, your client billing.

Let's talk.

Tell us where your business is stuck and we'll walk through how Rhetor would run it. The marketing that gets you found across Google and every AI platform, the agents that handle the inbound and follow-up, and the engineering when the work calls for custom AI built around how your business actually runs.

Book a strategy call Run the free audit first