Engagements Your Clients Think You Built.

Rhetor white-labels our full services catalog and the Lighthouse Local platform for agencies that need to ship more than they can build themselves. Your brand, your relationship, your billing. Rhetor works invisibly underneath.

Book a partnership call Open Lighthouse Local

Deliver The Full Catalog Under Your Brand.

Every service Rhetor delivers direct is available as a white-label engagement for partner agencies. You close the client, sign the agreement, and own the billing relationship. Rhetor stands up and runs the engagement under your brand on your assets.

Deliverables flow to you, and you deliver to your client. Communication runs through your existing project management or client portal. Your client interacts with you only. There is no Rhetor logo on the deck, no "powered by" in the email footer, no signature betraying the operating model.

AI-Optimized Websites.

Custom websites built to rank in Google and get cited by every major AI platform.

Local SEO.

Local visibility for businesses competing inside their own zip code.

National SEO.

Earned rankings for businesses competing on non-local terms.

Link Building & Digital PR.

Authority signals that Google rewards and AI search respects.

Content & Editorial.

Editorial content engineered for both Google rankings and AI citations.

AI Consultancy.

Embedded AI engineering for businesses that need a custom solution.

AI & Automation.

AI agents that run your inbound, your follow-up, and your operations.

Site Audits & AI Visibility.

Free AI visibility audits, scored across the six platforms that matter.

Political Intelligence.

Real-time intelligence, monitoring, and analytics for campaigns and public affairs.

Lighthouse Local, Reskinned.

The AI visibility platform Rhetor built, sells direct, and offers to partner agencies as a fully reskinned white-label product. Your agency runs it as its own tool under your own domain. Your client never knows the platform is anything but the agency's.

Lighthouse Local.
D
▲ +9 pts vs. industry avg
  • Critical fixes 3
  • Important 7
  • Quick wins 12
AI Visibility Score: 36 / 100
5 schemas missing +45 pts to gain
SEO Score: 92 / 100
Image alt coverage 72% +8 pts to gain
Performance Score: 63 / 100
LCP 9.0s, TBT 347ms +25 pts to gain
Content Score: 59 / 100
FAQ section missing +15 pts to gain
Technical Score: 76 / 100
OG tags and robots meta need work +10 pts to gain
Trust & Authority Score: 31 / 100
No reviews surfaced +30 pts to gain

Inside The White-Label.

Custom subdomain.

Run the platform at lighthouse.youragency.com or any subdomain you choose. URL bar reads as yours, not Rhetor's.

Brand kit applied across the platform.

Logo, color palette, typography, and product naming swapped to your identity. The dashboard your client opens looks like your tool, because it is.

Agency-set pricing.

You own the retail price. Charge per audit, per seat, per month, or bundle into a larger retainer. The pricing motion is yours to design.

Self-fulfill or hand to Rhetor.

Implement the ranked fix list with your own team and keep all the margin, or hand execution back to Rhetor and own only the relationship. Same dashboard, two delivery models.

End-client invisibility.

No Rhetor logo, no "powered by," no footer credit, no email signature. Your client interacts with you, your domain, and your team.

Onboarding and support tiers.

Self-serve, agency-supported, or Rhetor-escalated support tiers configurable per partnership. The right depth of operational coverage without locking either side into something heavier than needed.

How A Partnership Runs.

A partnership operates on a four-step rhythm. Discovery, stand-up, pilot, scale. The pilot proves the handoff cadence on one engagement before the operating model scales across your book.

01

Scope.

First call covers the services in play, your existing book of business, and the pipeline that drives the partnership. Output is a partnership memo, not a sales pitch.

02

Stand Up.

Brand kit applied to Lighthouse Local. Subdomain configured. Service-delivery handoff protocols written. Contracts executed. Operational integration with your existing tools.

03

Pilot.

First engagement together on one client. We dial in the handoff cadence, the deliverable formatting, the client-communication protocol. The pilot proves the operating model before scaling.

04

Scale.

Repeating engagements across your book. Lighthouse Local rolled out to your portfolio. Regular partnership reviews. Long-term operating rhythm established.

Common Questions.

How does white-label delivery work end to end?

You close the engagement and sign the client. Rhetor executes the work under your brand on your domains and assets. Deliverables ship to you, and you deliver them to your client. Your client interacts with you only.

What if your client asks who is actually doing the work?

You answer however you answer. Some partners say it is an internal team; some describe a "delivery partner" by category but not by name. NDAs are standard and signed before any engagement begins.

Can we white-label some services and not others?

Yes. Most partnerships start with one or two services and expand. White-labeling the full catalog is a destination, not a prerequisite.

How is communication with your client structured?

You own every direct client communication channel. Status reports flow from Rhetor into your project management or client portal under your branding. Your project lead is your client's point of contact, not a Rhetor team member.

What kinds of agencies do you partner with?

Marketing agencies extending into AI services, local SEO and SEM shops adding capabilities they cannot build internally, solo consultants white-labeling everything, and larger firms looking to co-deliver complex engagements. The partnership is shaped to you, not forced through a template.

How does pricing and margin work?

Negotiated per partnership and not stated publicly. Bring it up on the first call and we will scope a model that works for both sides.

Do you offer training or sales enablement for our team?

Yes. Sales decks, scoping templates, pricing frameworks, and product-knowledge sessions for your sales and account teams. Tuned to which services or products the partnership covers.

Book A Partnership Call.

Tell us about your agency and what you want to white-label. We respond inside one business day with either a calendar invite or a recommendation if we are not the right fit.

Your info is never sold. NDAs are signed before any engagement begins.