AI marketing for medical and dental practices, built around new-patient flow. Rhetor ships the visibility, the intake automation, and the review systems that keep your chairs and operatories full. Clinical work stays with your front desk. Everything else runs on its own.
A medical or dental practice runs on new-patient flow. Your chairs and operatories are fixed; your schedule is the variable. A practice that books at full capacity at week two is operationally completely different from one that books at half capacity. Your marketing has to feed your operational target, not chase impressions.
The visibility side is well understood: local SEO, map pack, review acquisition, profile management. The patient-acquisition side is where most practices break. Your lead form takes six fields to fill out. Your phone goes to a front desk that is also checking in walk-ins. Your chat widget is staffed at office hours only.
We deploy an intake agent that handles new-patient logistics on the parts of the conversation that do not touch clinical information. Hours, location, parking, providers and specialties, accepted insurance categories, what to expect at a first visit, and direct booking into your practice management system. Anything clinical, anything that touches a patient record, routes straight to your front desk inside the same call.
On the content side, the work is built around the conditions and treatments your practice actually performs. Schema-tagged condition pages, AI-cited, written so the buyer searching at 11 PM can self-educate enough to be comfortable booking. The result is appointments by an informed patient, not a vague tire-kicker.
Voice, web chat, and SMS intake that handles hours, location, parking, providers and specialties, accepted insurance, what to expect at a first visit, and direct booking into your practice management system. We work with eClinicalWorks, Epic, NextGen, Athena (medical); Dentrix, Eaglesoft, Open Dental (dental). If your PMS is older, proprietary, or heavily customized, the integration is scoped during discovery.
Long-form, schema-tagged content on the conditions and treatments your practice performs. Written for AI Overviews and Perplexity to cite, with internal links and FAQ blocks on every page. Citation rate scored continuously through the Lighthouse Local audit.
Map pack work, Google Business Profile management, citation accuracy, review acquisition, and MedicalOrganization or Dentist schema (with subType for specialty practices). Built around the queries that bring real patients. "Dentist near me," "[specialty] in [city]," "primary care accepting new patients." For DSOs, multi-location medical groups, or regional MSOs, we run national SEO alongside the local work.
Post-visit review requests sent automatically via your existing PMS. Replies handled inside twenty-four hours. Negative reviews routed to you before they post. The review surface is built into the AI-optimized site so the social proof reads on every page.
We start with the intake side, including new-patient booking, insurance routing, and review automation, wired into your practice management system. Then we ship the visibility work calibrated to your service mix and the patient lifecycle automation that keeps the schedule full.
Anything clinical, anything involving a patient record, anything that needs provider judgment. The agent stays on logistics. Hours, location, providers, accepted insurance categories, new-patient questions, and direct booking. Clinical conversations and record-involved inquiries route to your front desk or provider callback queue immediately, inside the same call.
Integrates with whatever PMS your practice runs. Custom integrations built during the engagement when needed.
Specialty practices get their own qualification flow. Orthodontics, oral surgery, periodontics, dermatology, plastic surgery, fertility. Longer-consideration treatments need different content, different intake conversations, and different financing handoffs (CareCredit, Sunbit, in-office plans). The intake routes patients by treatment scope, financing fit, and consult availability.
Both. The intake flow adapts to whether you're a single-provider operation or routing across providers, locations, and specialties.
Build fee plus monthly retainer. Retainer scales with provider count, location count, and specialty complexity.
Tell us where your business is stuck and we'll walk through how we'd run it. Marketing that gets you found across Google and every AI platform, agents that handle your inbound and follow-up, and engineering when your business needs custom AI built around how it actually runs.
