Medical and dental practices run on new-patient flow. We ship the visibility, the intake automation, and the review systems that keep chairs and operatories full. Clinical work stays with your front desk; the system handles everything else.
A medical or dental practice runs on new-patient flow. The chairs and operatories are fixed; the schedule is the variable. A practice that books at full capacity at week two is operationally completely different from one that books at half capacity. The marketing has to feed the operational target, not chase impressions, the same way it feeds cover counts for independent restaurants running on yield management.
The visibility side is well understood: local SEO, map pack, review acquisition, profile management. The patient-acquisition side is where most practices break. The lead form takes six fields to fill out. The phone goes to a front desk that is also checking in walk-ins. The chat widget is staffed at office hours only.
We deploy an intake agent that handles new-patient logistics on the parts of the conversation that do not touch clinical information. Hours, location, parking, providers and specialties, accepted insurance categories, what to expect at a first visit, and direct booking into your practice management system. Anything clinical, anything that touches a patient record, routes straight to your front desk inside the same call.
On the content side, the work is built around the conditions and treatments your practice actually performs. Schema-tagged condition pages, AI-cited, written so the buyer searching at 11 PM can self-educate enough to be comfortable booking. The result is appointments by an informed patient, not a vague tire-kicker.
Voice, web chat, and SMS intake that handles hours, location, providers, accepted insurance categories, and direct booking into your practice management system. Bespoke PMS integrations and routing logic handled by our AI consultancy team, with patterns drawn from multi-service home-services operators that share intake-flow design with multi-provider practices.
Long-form, schema-tagged content on the conditions and treatments your practice performs. Written for AI Overviews and Perplexity to cite, with internal links and FAQ blocks on every page. Citation rate scored continuously through the Lighthouse Local audit.
Map pack work, Google Business Profile management, citation accuracy, review acquisition, and Healthcare-organization schema. Built around the specific buyer queries that bring patients, layered into a broader topical authority program for multi-location DSOs and medical groups.
Post-visit review requests sent automatically via your existing PMS. Replies handled inside twenty-four hours. Negative reviews routed to you before they post. The review surface is built into the AI-optimized site so the social proof reads on every page.
Map pack baseline, citation audit, Google Business Profile health check, review history, and on-page healthcare schema review. Backlink profile audited via our digital PR review. Operational targets confirmed before any marketing ships.
New-patient intake agent built and integrated with your practice management system. Conflict locks against provider schedules. Review-request automation wired. Front-desk escalation rules locked. The same intake architecture handles law firm consultations on the compliance side.
Local SEO, map pack work, condition and treatment content, and the rebuilt website all shipped. Schema deployed. Reviews flowing.
Monthly review of new-patient conversion against operational targets. Capacity rebalancing as your practice grows. Ongoing prompt tuning on the agent based on real call transcripts, with patterns documented across every industry we serve.
Anything clinical, anything involving a patient record, anything that needs provider judgment. The agent stays on logistics: hours, location, providers, accepted insurance categories, new-patient questions, and direct booking. Clinical conversations and record-involved inquiries route to your front desk or provider callback queue immediately, inside the same call.
Dentrix, Eaglesoft, Open Dental, and the major medical PMSes including DrChrono, athenahealth, and Epic in some configurations. Custom integrations built during the discovery week when needed.
Specialty practices get their own qualification flow. Longer-consideration treatments need different content, different intake conversations, and different financing handoffs. The full toolkit is available across every service we offer.
Both. Single-provider operations get a tighter intake flow with shorter qualification steps. Group practices route by provider, location, and specialty, similar to bay-level routing for multi-location auto and marine repair shops. The economics work in both directions.
Build fee plus monthly retainer. Retainer scales with provider count, location count, and specialty complexity.
Tell us where your business is stuck and we'll walk through how Rhetor would run it. The marketing that gets you found across Google and every AI platform, the agents that handle the inbound and follow-up, and the engineering when the work calls for custom AI built around how your business actually runs.
