Sub-second LCP, edge-served, static-first architecture.
The site is pre-built and served from a global CDN. Page transitions feel instant because there is no CMS database query at runtime. Core Web Vitals score green on every page from launch.
Custom Websites Built To Be Cited.
We build static, edge-served websites engineered from the ground up for the AI search era. Every site is structured so it ranks in Google and is cited by ChatGPT, Claude, Gemini, Perplexity, Google AI, and Copilot.
Built For The AI Search Era.
The marketing site of 2018 is not the marketing site of 2026. Google still matters, but it is now one of six engines a buyer uses to find a business. ChatGPT, Claude, Gemini, Perplexity, and Copilot each read the open web differently, summarize it differently, and cite it differently. A site that ranks on Google can be invisible on all five AI platforms if the architecture is not built for them.
We engineer static, edge-served websites for that reality. The answer-first editorial is what AI Overviews and Perplexity pull from. The schema is entity-mapped so the citation lands on the right business, not on a competitor with a similar name. The Core Web Vitals score green because the page is pre-rendered, not because a CDN is masking a slow CMS at runtime.
None of it is templated. The design system is custom to your brand kit. The component library is built around your operation. If your edit flow needs a headless CMS, we wire one in around how your team actually publishes, not against a generic dashboard. Most sites we ship don't need one. The same architecture ships whether you're a plumbing dispatcher, a roofing storm-response team, or a multi-location group.
The inbound chat and call routing are layered on at the edge so a visitor never waits. The result is a marketing site that grows more valuable each quarter in the AI era, not less.
What Ships Live.
AI visibility engineered into the markup itself.
FAQPage and HowTo schema on every page that supports it. Entity mapping so the citation lands on your business. Answer-first content structured for AI Overviews, ChatGPT, and Perplexity to extract cleanly. Layered into the broader topical-authority SEO program for retainer clients.
Inbound chat and call routing on every page.
AI chat available from launch. Optional voice-call routing. The agent qualifies the visitor against your criteria, books the appointment, and runs the follow-up sequence.
Custom design system tied to your brand kit.
Custom typography, color, motion, and a component library built to your kit. Not a theme, not a template. The same approach we use for agency white-label engagements: your brand, your operation, your site.
How An Engagement Runs.
01
Discovery.
Stakeholder interviews, an audit of the current site, and an AI visibility baseline via Lighthouse Local. The brief is locked at the end of week one.
02
Design + IA.
Wireframes, typography, color, motion. Information architecture mapped to the buyer queries we want your site to capture in Google and the AI platforms, calibrated against the local search footprint when applicable.
03
Build.
The static site, a headless CMS if your edit flow needs one, the AI visibility work, the chat and call routing, the analytics. Everything staged for review before launch.
04
Launch + Tune.
Deploy, monitor Core Web Vitals, track citations across the six AI platforms, fix what the data surfaces. The work continues past launch on a retainer, often paired with digital PR placements and field-proven across verticals like HVAC where seasonal cycles drive site demand.
Common Questions.
How long until launch?
Six to eight weeks for a typical build. Larger sites with headless-CMS integration run ten to twelve.
Who owns the code at the end?
You do. The site, the design system, any headless-CMS setup we wired in, and the deployment infrastructure transfer to you at the close of the engagement.
Will the site work with our existing CRM or scheduler?
Yes. The chat and call routing integrate with most major CRMs and scheduling tools. If yours is custom, the integration is built as part of the engagement.
What about ongoing maintenance?
A separate retainer covers continued AI citation work, content updates, and platform monitoring, with monthly scores tracked inside Lighthouse Local. The site itself runs on its own infrastructure with minimal upkeep.
Do you redesign existing sites, or only greenfield?
Both. Most engagements rebuild an existing site rather than start from scratch. The week-one audit names everything worth keeping and everything that needs to go. Common patterns ship for verticals like law firms and medical and dental practices.
Let's talk.
Tell us where your business is stuck and we'll walk through how Rhetor would run it. The marketing that gets you found across Google and every AI platform, the agents that handle the inbound and follow-up, and the engineering when the work calls for custom AI built around how your business actually runs.