Law firm marketing is constrained by state bar rules, by ethics opinions, and by the trust threshold a prospective client expects before they pick up the phone. We build for all three.
Law firm marketing rarely fails on the visibility side. Most firms rank somewhere on the right queries. The failure is the intake: the call that goes to voicemail, the form that is never followed up, the consultation that is booked for three weeks out, the conflict-check that takes a day to clear. Every gap in intake is a client that hired the firm down the street.
We start with the intake flow before touching the visibility. The intake agent handles inbound across voice, web chat, and SMS with a conflict-check that runs in seconds against your case management system. The qualification questions are calibrated to the practice area: PI versus family law versus business litigation are completely different intake conversations.
On the visibility side, the work is bar-compliant by design. No fake testimonials. No client logos that should not be there. No claims of superiority that violate Rule 7.1 in the jurisdictions where it applies. The practice-area content is built around what your bar association allows, audited monthly as opinions update.
The buyer for legal services is anxious, comparing two or three firms, and reading more than the average buyer. Long-form practice-area content, FAQ pages, and client-education resources do the work that gets them comfortable enough to call. Layered on top of local SEO and AI visibility, the system gets them to call. Then intake closes them.
Different qualification flows for PI, family law, business litigation, criminal defense, immigration, estate planning, and the rest. The conversation is what each practice area actually needs to assess. Bespoke intake logic handled by the AI consultancy team when the practice mix is unusual.
Direct integration with Clio, MyCase, Filevine, PracticePanther, and the other major case management systems. Conflict checks run in seconds during the intake call, not later. The same intake architecture powers medical and dental practice booking on the patient-records side and restaurant reservation density on the front-of-house side.
Practice-area pages, FAQ content, and client-education resources written to comply with state bar advertising rules in your jurisdiction. Schema-tagged for AI Overviews and ChatGPT citations, layered into the broader topical authority program on retainer firms.
Local SEO for the local practice areas, national SEO for the firms that need it, and AI visibility work so your firm gets cited when buyers ask ChatGPT or Perplexity for an attorney recommendation. Every site we build is a Lighthouse-100 AI-optimized site from the foundation up.
Bar rules for your jurisdiction documented. Existing marketing audited against current ethics opinions, alongside a competitor backlink profile review via our digital PR audit. The compliance framework locks before any content gets written.
Intake agent built and integrated with your case management. Conflict-check flow live. Practice-area qualification scripts written. The intake side runs before the visibility work begins.
Local SEO, AI visibility, content strategy, and the new website all shipped against the compliance framework. Every piece audited before publish.
Bar opinions tracked monthly. Content audited quarterly. Intake conversion measured against revenue. Ongoing tuning to the agent based on actual call transcripts.
Your jurisdiction's bar rules are documented before any marketing ships. Every page, ad, and intake script is audited against current ethics opinions. Updates tracked monthly.
Yes. Direct integrations with the major case management systems return conflict-check results inside the call. False positives route to a paralegal review queue, not back to the prospect.
Personal injury, family law, business litigation, criminal defense, immigration, estate planning, and the standard transactional areas. Niche practice areas covered with a custom qualification flow drawn from the full service catalog.
The intake agent identifies cases outside your practice scope and routes them to your existing referral partners. Referral revenue tracked in the dashboard. The same routing pattern handles cross-vertical referrals for home-services operators running multiple trade lines.
Engagements priced as a build fee plus monthly retainer. Pricing scales with attorney count, practice-area complexity, and the compliance regime in your jurisdiction. The retainer model is consistent with every other industry we serve.
Tell us where your business is stuck and we'll walk through how Rhetor would run it. The marketing that gets you found across Google and every AI platform, the agents that handle the inbound and follow-up, and the engineering when the work calls for custom AI built around how your business actually runs.
