Digital PR placements, contextual edits on real publications, partnership and resource page placements, and sponsored research. Every link sourced through legitimate outreach and logged in your dashboard with its measurable impact.
There are two kinds of links: the kind that move the needle, and the kind that do not. The first are placed inside relevant editorial context on real-traffic publications. The second are sold by directories nobody reads. We do not do the second.
Every link starts with an outreach concept and a research-backed story angle, often built on top of editorial research we're already running for you on retainer. We build a target list of publications where the placement is genuinely relevant, then pitch the story through legitimate outreach channels. No mass-blast templates, no link-network deals, no purchased PBN placements.
The work is slow because it has to be. A real digital-PR placement on a real publication takes weeks of pitching, research, and rewriting. Volume is the wrong metric. Domain rating, traffic, and relevance are the metrics that matter, and we report all three on every link.
The dashboard logs every link with its domain rating, its monthly traffic profile, its placement context, and the measurable impact on your authority over the engagement. The work feeds directly into the national SEO program on retainer clients. Nothing is hidden.
Story-led pitches placed inside the editorial context of publications that real readers actually visit. Story angles are calibrated to the vertical, from law firms with bar-compliance constraints to medical and dental practices where reputation is the asset being built.
Inserts into existing articles on relevant, high-authority sites where the link fits the content. Every edit is approved by the host publication, never sneaked in.
Strategic placements on partner sites, industry resource pages, and association directories where the relationship is real. These age well and stack with the citation work on local businesses.
Full transparency in the dashboard. Domain rating, monthly traffic, anchor text, placement URL, date placed, and the impact on your domain authority month over month. The same scoreboard runs inside the Lighthouse Local platform for retainer clients.
Story angle development. Target publication research. Reporter and editor mapping. A target list of fifty to one hundred outlets where the placement would be genuinely relevant, calibrated to the industry we work in.
Personalized outreach to specific reporters and editors with the story angle. No mass blasts. Multiple rounds of follow-up. Every interaction logged.
The story runs. The link goes live in the editorial context. We confirm the placement, capture screenshots, and log the URL with its metrics in the dashboard.
Every link is monitored for survival and indexation. If a publication removes a piece, we flag it. The cumulative impact feeds back into our AI visibility audit on retainer clients.
Three to eight high-quality placements per month is realistic for a serious engagement. Anyone selling fifty placements a month is selling something other than real links.
DR 40 to 80 is the realistic working range for digital PR placements. Higher when the story angle is strong; lower when the relevance is unusually tight.
No. PBN networks get deindexed and take their host site rankings with them when they fall. Real digital PR is slower but durable.
When the host site agrees in advance and the link genuinely fits the content, yes. Sneaking links into existing articles without the publisher knowing is something else, and we do not do it.
Earned editorial placements survive updates. The links inside genuine reporting on real publications are exactly what Google rewards, and exactly what gets cited inside AI-optimized site entity profiles. The strategy adapts per vertical, from independent restaurants earning local-press features to roofing operators earning storm-recovery editorial.
Tell us where your business is stuck and we'll walk through how Rhetor would run it. The marketing that gets you found across Google and every AI platform, the agents that handle the inbound and follow-up, and the engineering when the work calls for custom AI built around how your business actually runs.
