AI marketing and automation for roofers, built for the forty-eight-hour game of storm response. Map-pack visibility loaded before the season, AI agents that absorb the spike, and routing that captures the call before the out-of-state chasers pick up.
Roofing is event-driven. A hailstorm rolls through, and the next forty-eight hours decide who books the work for the next six months. The roofers who own the map pack and have the intake agent already running take the volume.
Most local roofers are not set up for storm response. Your website still loads slowly, your phone still goes to voicemail at 8 PM, your lead form still requires four clicks. The chasers show up with vinyl-wrapped trucks, door-knock the neighborhood, and book the work the local company should have had.
Rhetor builds the system that wins the response window. Local SEO work that stacks up before the storm. An intake agent that handles every inbound regardless of channel. Insurance-claim guidance built into the intake. A site that loads instantly and routes the buyer to the next step in under a minute.
Between storms, the same system runs the steady-state work. Scheduled replacements, repairs, maintenance, and inspections. Roofing demand is event-driven, but the marketing infrastructure runs continuously. Built once, tuned forever.
Local SEO and AI visibility work front-loaded so your business is in the top three on storm-related queries when the weather hits. Scored continuously through the Lighthouse Local audit across all six AI platforms.
The agent walks the homeowner through what insurance is likely to cover, what documentation they need (claim number, damage photos, adjuster contact), and what the inspection appointment will look like. If your shop runs supplements or handles direct-bill insurance work, the carrier integration and claim-stage routing are built during the engagement.
Static-served site, green Core Web Vitals, live chat, instant conversion form. Backed by long-form roofing content that ranks in the off-season and gets cited during the spike.
Scheduled replacements, repair work, maintenance plans, and inspections. The same system that captures your storm work also books your steady-state pipeline. If your operation runs across multiple states or storm corridors (Tornado Alley, the Gulf hurricane belt, Northeast nor'easter zones), national SEO is part of the engagement.
We pre-load the visibility work ahead of storm season so the system is ready when weather hits. The agent absorbs the inbound spike, the inspection-booking flow scales with crew capacity, and the off-season runs maintenance and retail-roofing capture instead of going dark.
Inbound is captured in real time. Inspection appointments book during the call. Scheduling lands as fast as crew capacity allows.
The agent guides on documentation, the inspection process, and what to expect. It does not make claim decisions or interpret policies, which keeps the conversation on the right side of state insurance regulations.
Your map pack position and review depth are what outcompete chasers. Local credibility plus instant intake wins the call. Out-of-state crews are fast on the door-knock but they don't have the standing in "[your city] roofer" search results to get the first three clicks. We build your standing and your intake. Both.
Commercial buyers run through a separate qualification flow with longer cycles and different decision-makers. The dashboard separates residential and commercial pipeline by default.
Build fee plus monthly retainer. Retainer scales with crew count and service-area coverage, not with lead volume during a storm response window.
Tell us where your business is stuck and we'll walk through how we'd run it. Marketing that gets you found across Google and every AI platform, agents that handle your inbound and follow-up, and engineering when your business needs custom AI built around how it actually runs.
